GroundsFest has rapidly established itself as one of the UK’s must-attend events for the groundcare industry, and Emak UK is preparing to make its biggest statement yet when it returns to Stand C5 this September.
Representing the renowned Oleo-Mac and Bertolini brands, Emak UK will be offering visitors an exclusive first look at an exciting wave of new products that will shape the 2027 season. Whilst the team is deliberately keeping many of the finer details under wraps, one thing is certain – 2027 promises to be one of the most significant and exciting years in the company’s recent history.
Visitors to the stand can expect a carefully selected preview of the next generation of Italian-engineered machinery, including exciting additions to Emak’s already best-selling tractor and ride-on mower ranges. GroundsFest 2026 will also mark the launch of our all-new robot mower range, featuring the latest intelligent technologies designed to deliver smarter, more efficient and effortless lawn care. Alongside this exciting introduction will be a host of new innovations across the expanding 56V battery platform, pedestrian mowers, handheld products, transporters and several other product categories that demonstrate Emak’s continued commitment to innovation, performance and customer-focused design.
Every new product has been developed with the same principles that have built the reputation of both Oleo-Mac and Bertolini worldwide: exceptional reliability, outstanding performance, operator comfort and premium Italian engineering. Whether serving professional contractors, commercial operators or demanding domestic users, the new range has been designed to deliver greater productivity, enhanced usability and the quality customers have come to expect from the Emak Group.
Supporting the Emak UK team throughout the event will be colleagues from Emak’s headquarters in Italy, including members of both the technical and product management teams. Their presence gives visitors a rare opportunity to speak directly with the people behind the products, gain valuable technical insight and hear first-hand about the thinking and innovation driving the next generation of machinery.
Alongside these exclusive previews, visitors will also have the opportunity to explore Emak UK’s comprehensive current portfolio of Oleo-Mac and Bertolini products. From award-winning garden tractors and professional battery equipment to chainsaws, brushcutters, lawnmowers and specialist groundcare machinery, the stand will showcase solutions designed to meet the needs of homeowners, landscapers, contractors and local authorities alike.
For Emak UK, GroundsFest is about far more than displaying machinery. It provides an invaluable opportunity to spend time with its loyal dealer network, existing customers and prospective users, strengthening relationships whilst gathering feedback that continues to shape the future of the business.
“We’re incredibly excited about what lies ahead,” says Christian Barazzoni, the Emak UK Sales Manager. “GroundsFest gives us the perfect opportunity to share a glimpse of what’s coming without giving away too many surprises. We’ve worked closely with our colleagues in Italy to bring some fantastic new developments to the UK market, and we can’t wait to showcase them to our dealers and customers.”
If you’re planning a visit to GroundsFest 2026, make sure Stand C5 is on your list. Whether you’re looking for the latest technology, planning your machinery purchases for next season or simply want to see what the future holds for Oleo-Mac and Bertolini, the Emak UK team will be delighted to welcome you.
The countdown to 2027 starts here.
