This year, Pitchcare is celebrating its 25th Anniversary, marking twenty-five years of supporting, informing and connecting turfcare professionals across the UK. Visitors are invited to join the celebrations at the Pitchcare Media Hub and Seminar Theatre, a focal point for industry discussion, education and networking throughout the show.
Located in Hall 1, the Media Hub is the place to meet the Pitchcare team, discuss industry trends, share stories and connect with fellow grounds professionals from across the sector.
Alongside the Media Hub, the Pitchcare Seminar Theatre will host a programme of free educational sessions delivered by leading industry experts, offering practical insights, technical knowledge and valuable professional development opportunities.
Wednesday 16 September
10:30am | From Seed to Stadium: How Elite Sports Turf is Grown
Richard Owens, Tillers Turf
An inside look at the production of high-performance sports turf, followed by a Q&A session.
11:30am | Bouncing Back: Recovering Turf After a Summer of Stress
Gary Barwell, Head of Sports Turf, Edgbaston Stadium
An insight into renovating turf following a hot, dry summer and managing stress recovery.
2:00pm | Building the Modern Pitch: Air, Water and Performance
Gary Birch, Head Groundsman, Hednesford Town FC
An in-depth look at the installation of a high-performance pitch featuring the Circulate System and Formavoid sub-structure, designed to manage air, water and temperature for optimal year-round playing conditions.
Thursday 17 September
11:30am | Funding, Training and Opportunity for Grassroots Clubs
Dr Jonathan Knowles, Head of Sports Turf Academy, Leicester City FC, and Steve Dudley-Brown, STA Services Manager
Discover the funding and development opportunities available to grassroots clubs through apprenticeships and successful industry partnerships.
Visit the Pitchcare Media Hub
Whether you have a story to share, a question to ask, or simply fancy a catch-up, the Pitchcare team would love to see you.




